Late Thursday, while unconfirmed reports spread about the Brown University gunman, the network's Kaitlan Collins posted on social media, noting the confusion and guiding the public to her channel's 9pm newscast.
Although the network is hardly a flawless news source, her statement resonated to many. It is one of the outlets where one can locate reality-based and mostly reliable reporting – particularly during crises such as the one developing in the vicinity of a New Hampshire storage facility.
An Uncertain Position Amid a Corporate Battle
Yet the news network, now 45 years old, finds itself in a uncertain state as two massive media corporations vie for ownership of its parent company, Warner Bros Discovery.
No matter the result, the destiny of CNN has become part of a high-risk game of corporate ownership, rather than as a question of what benefits the information-seeking public.
“This represents another instance of the deep structural problems with origins in many years of policy decisions,” said Victor Pickard, author of “Democracy Without Journalism?” and a professor of media policy at the University of Pennsylvania.
The conjecture about the future owner of Warner Bros Discovery – will it be Netflix or Paramount Skydance? – fails to grasp a more important point.
“It is often framed as a corporate drama with key players as the central actors, but there is hardly any discussion of the public interest,” Pickard said.
The Complicating Factor: Donald Trump
The CNN scenario is further muddied by Donald Trump’s opinions about a network he has consistently labeled as perhaps his primary “fake news” adversary.
Remember the shouts of “CNN sucks!” at the president’s rallies, his administration’s punitive withdrawal of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in White House briefings.
Trump now claims that the network requires new ownership. Many see this as a desire for ownership that will insulate him from journalistic oversight. That is one reason why he seems to favor Paramount Skydance, which has made a unsolicited offer.
He has grounds to like that suitor more. For one thing, it is led by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.
The company, owner of CBS News, also recently installed the conservative Bari Weiss, famous for her “anti-woke” beliefs, as the top editor of that storied news network.
A Future of Continued Instability
Notably, if Netflix prevails, CNN and other cable outlets would first be separated into a separate entity. This might be a welcome development to many at the network, but it’s not exactly a secure position. That arrangement could position CNN for yet another acquisition. There is no finish line.
If you ask Timothy Wu, a lot of this is against the law, anyway. The influential voice of big tech’s dominance stated that anti-trust laws should block both deals.
“Both acquisition attempts would be detrimental to the country, and both should be challenged by regulators,” Wu stated.
The Core Challenge and a Way Ahead
Regardless of the resolution regarding CNN, the bigger problem persists.
“What we have now is a highly structure that undermines democracy, but we must resist learned helplessness,” Pickard said. Government actions – dating back to the 1930s and 1940s – helped to build this overly commercial monster, and revised policy decisions can tackle it.
Will that happen in an era where the head of the FCC refuses to acknowledge that the agency is independent? Change is a distant prospect now, but that is not to say it will not happen in the future.
Measures that support independent news organizations, aid local journalism, subsidize public media, and outlaw the concentration of media power in a handful of hands are within reach – they are essential for a robust democracy.
Regarding media ownership, bigger isn’t better. And news organizations including CNN must not be tools in the latest acquisition battle.